Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers
April 10, 2024
The women's NCAA championship game drew a bigger television audience than the men's title game for the first time, with an average of 18.9 million viewers watching undefeated South Carolina beat Iowa and superstar Caitlin Clark, according to ratings released Tuesday.
The Sunday afternoon game on ABC and ESPN outdrew Monday's men's final between UConn and Purdue by four million. The Huskies' 75-60 victory averaged 14.82 million on TBS and TNT.
The audience for the women's game — in which the Gamecocks won their fourth national title and denied Clark's Hawkeyes their first — peaked at 24.1 milli...
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