USDA: Egg group inappropriately targeted vegan spread
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October 7, 2016
NEW YORK (AP, Oct. 7, 2016) — An egg industry group's discussions about thwarting the sale of an eggless vegan spread were inappropriate, a yearlong investigation by the U.S. Department of Agriculture has found.
The investigation also determined that the American Egg Board, which is responsible for the "Incredible, Edible Egg" slogan, should not have paid for pro-egg ads to appear online when people searched for Hampton Creek's Just Mayo.
The USDA said it will require training on guidelines for staff at all "checkoff" programs that promote commodities such as eggs, beef and pork as a result. I...
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