Alva Review-Courier -

By Joyce M. Rosenberg
AP Business Writer 

Get Started: Retailers preparing for Small Business Saturday


November 20, 2016


For many small and independent businesses, the big start to the holiday shopping season comes on Saturday.

The marketing campaign known as Small Business Saturday, now in its seventh year, is expected to give many retailers and service providers a bump in sales. Started in the aftermath of the recession, the campaign has increased awareness about shopping at local small businesses, not just malls and big-box stores that draw consumers on Thanksgiving and Black Friday.

"I definitely get a lot of customers because of Small Business Saturday," says Vanessa Gade, the own...

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