Alva Review-Courier -

NEW YORK (AP) — From billboards to TV ads to endless notifications, Facebook is furiously promoting its live video feature as it tries to get more users to shoot and watch such videos.

But will it be a big business for the social network? The prospects for advertisers are uncertain, and even when users do "go live" — broadcasting their toddler's first steps to family or showing footage from protests around the world, for instance — their friends often don't see it until after the fact, just like any other recorded video.

So why all the big fuss?

FISHING FOR USERS IN THE LIVE STREAM

Some analys...