Agreement bars ad firm from targeting women entering clinics
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April 5, 2017
BOSTON (AP) — A settlement with a digital advertising company bars the firm from using a technology called geofencing to direct anti-abortion messages toward women entering reproductive health facilities in Massachusetts, the state attorney general said Tuesday.
The agreement was reached after Attorney General Maura Healey investigated whether Copley Advertising or John Flynn, a Brookline man identified as the firm's manager and sole employee, was violating the state's consumer protection laws. Copley denied any wrongdoing.
Geofencing allows ads to be directed to the mobile devices of certain...
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