NEW YORK (AP) — The telecom industry's lobbying muscle pushed a consumer privacy measure to a swift death in Congress.

Republicans struck down Obama-era rules that would have imposed tight restrictions on what broadband companies such as Verizon, AT&T and Comcast could do with their customers' personal data. Digital-rights and consumer-advocacy groups such as the Electronic Frontier Foundation supported keeping the rules. But they were outmatched by telecom trade groups and lobbyists.

"These guys spend a fortune in D.C., they're very plugged in on the Hill and this was clearly their priority,"...