Google helps advertisers track spending in physical stores
May 24, 2017
SAN FRANCISCO (AP) — Google already monitors online shopping — and now it's keeping an eye on physical stores to try to sell more digital advertising.
The internet company said Tuesday that a new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital ads.
The analysis will be done by matching the combined ad clicks of people who are logged into Google services with their collective purchases on credit and debit cards. Google says it won't be able to examine the specific items purchased or how much a specific individual spent.