Alva Review-Courier -

Google to stop reading your Gmail to help sell ads

 


SAN FRANCISCO (AP) — Google is going to stop reading your Gmail in search of opportunities to sell ads.

The change announced Friday will end a practice that Google has embraced since the company introduced Gmail in 2004. The practice has raised concerns among privacy watchdogs and creeped out some users.

To help finance the free service, Google has been scanning through what Gmail users were discussing and then showing ads connected to some of the topics. Someone writing about running, for instance, might see ads for Nike or Asics shoes.

Google still plans to show ads within Gmail. But in...



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