SALINA, Kan. (AP) — Explaining embryo transfer, genetics maximization and how his new company, Embruon, in Salina, can assist cattle producers was a major obstacle for owner Matt Barten.

"It's hard to give a two-minute elevator pitch on what I do," he told the Salina Journal (http://bit.ly/2rOPgq6 ) of the company he started in a small lab in Salina.

Embruon is one of 11 startup companies in Kansas State University's Launch a Business Program, which runs through June 29.

"The real value is in the people you meet and the relationships you build, the mentors that you have," Barten said of the pr...