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By Anick Jesdanun
AP Technology Writer 

What Amazon wants from Whole Foods: Data on shopping habits

 


NEW YORK (AP) — Why is Amazon spending nearly $14 billion for Whole Foods ? One reason: People who buy yoga mats and fitness trackers on Amazon might also like grapes, nuts and other healthy items at the organic grocery chain.

In short, the deal stands to net Amazon a wealth of data-driven insights into how shoppers behave offline — insights that are potentially very lucrative.

To be sure, there are plenty of other benefits to the combination. Amazon will derive steady revenue from more than 460 Whole Foods stores; it can also introduce robots and other automation technologies to cut co...



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