Insider Q&A: Hormel aims new line at serving cancer patients
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July 30, 2017
NEW YORK (AP) — Hormel sees potential new customers for its shelf-stable foods: cancer patients.
The company known for Dinty Moore stews and Spam canned meats is promoting microwavable meals it says cater to people who are going through chemotherapy and are sensitive to certain tastes. Its Vital Cuisine meals, launched last year, are also marketed as delivering the nutrients and convenience people might want if they're too exhausted to cook or leave the house for food.
Whether they catch on remains to be seen. If loss of appetite is a problem, microwavable meals like stew that look similar to...
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