Alva Review-Courier -

Craft beer: The new weapon in New Mexico sports rivalry

 

August 18, 2017



ALBUQUERQUE, N.M. (AP) — One is a special recipe designed to appease even the most snobby of craft beer drinkers. The other is billed as a mellow ale with hints of caramel and the breezy aroma of New Mexico's high desert.

Officials at New Mexico's two largest public universities are unveiling custom-made brews just ahead of their first round of fundraisers as the fall sports season kicks off.

New Mexico State and the University of New Mexico are now among the handful of U.S. colleges and universities to have licensing agreements for branded beers, a move aimed at boosting marketing exposu...



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