WACO, Texas (Aug. 28, 2017) – The Heartland Conference unveiled a new brand identity on Monday, designed to modernize the current brand which has been used since 2010.The new brand release completed a process that began in January 2016 and lasted more than 18 months. The conference logo is available in the school colors of each member institution, providing them with a unifying conference mark that will seamlessly blend into individual branding efforts. Individual institutional colored logos will be available for multiple applications including jersey patches, facilities (such as courts and fi...