SAN FRANCISCO (AP) — Television is one of the few screens that has Apple hasn't conquered, but that may soon change. The world's richest company appears ready to aim for its own Emmy-worthy programming along the lines of HBO's "Game of Thrones" and Netflix's "Stranger Things."

Apple lured away two longtime TV executives Jaime Erlicht and Zack Van Amburg from Sony Corp. in June and has given them $1 billion to spend on original shows during the next year, according to a Wall Street Journal report quoting unnamed people.

The programming would only be available on a subscription channel, most lik...