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By MICHAEL LIEDTKE
AP Technology Writer 

Amazon turns up the volume on rivals with Echo price cut

 

September 28, 2017



SEATTLE (AP) — Amazon will head into the holiday shopping season with a simple wish list: It wants voice-controlled devices featuring its digital assistant Alexa to become as ubiquitous in people's homes as televisions.

The online retailer is slashing prices to undercut Google, introducing better acoustics in response to a forthcoming Apple speaker and rolling out new formats to appeal to different tastes and needs.

"We want to make sure we are building a product that everyone can use," said David Limp, Amazon's senior vice president of devices and services, during a Wednesday event showc...



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