Companies are looking for diverse ad teams to avoid blunders
October 27, 2017
NEW YORK (AP) — CoverGirl executive Ukonwa Ojo was struck when the team from an ad agency entered the room to pitch ideas for revamping the cosmetic company's image. For the first time in Ojo's more than 20-year career in business, she found herself working with an African-American creative director.
That meeting would ultimately result in a marketing campaign that challenges conventional ideas about beauty. It features celebrity women from a spectrum of races, ages and professions, including Issa Rae of HBO's "Insecure," motorcycle racer Shelina Moreda, celebrity chef Ayesha Curry and di...