Big Tobacco's anti-smoking ads begin after decade of delay
November 22, 2017
WASHINGTON (AP) — Decades after they were banned from the airwaves, Big Tobacco companies return to prime-time television this weekend — but not by choice.
Under court order, the tobacco industry for the first time will be forced to advertise the deadly, addictive effects of smoking, more than 11 years after a judge ruled that the companies had misled the public about the dangers of cigarettes.
But years of legal pushback by the industry over every detail means the ads will be less hard-hitting than what was proposed. Tobacco control experts say the campaign — built around network TV...