Alva Review-Courier -

The Latest: Fiat Chrysler marks MLK speech anniversary in ad

 

February 4, 2018



NEW YORK (AP) — The Latest on the ads of the 2018 Super Bowl (all times Eastern Time):

8:15 p.m.

Fiat Chrysler is using the 50th anniversary of a Martin Luther King Jr. speech to sell trucks.

King's voice rings out as the ad for Ram Trucks shows a series of ordinary people in acts of love. In his speech, King called on people to show greatness through kindness and service. The point? Ram's tagline: "Built To Serve."

The ad, which wasn't released early, contrasted with the humor many other brands are going for.

Wendy's took its ongoing Twitter snark against McDonald's to the small screen....



For access to this article please sign in or subscribe.

 

Reader Comments(0)

 
 

Our Family of Publications Includes:

Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2021