Cambridge Analytica: We designed Trump campaign strategy
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March 21, 2018
LONDON (AP) — Cambridge Analytica chief executive Alexander Nix has said in comments that were secretly recorded and broadcast Tuesday by Britain's Channel 4 news that his company played a major role in securing Donald Trump's narrow victory in the 2016 presidential election.
"We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy," says Nix, whose company is being investigated by British officials for its handling of personal data.
Nix made the comments to an undercover report...
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