Alva Review-Courier -

MILAN (AP) — The head of the Italian Fashion Chamber says the body is working toward creating clear criteria of what it means for the fashion industry to be environmentally sustainable.

Noting that fashion is the second-largest polluting industry behind oil production, Carlo Capasa said part of the challenge is communicating to consumers because "they love sustainability but they love to buy cheap clothing."

He told a forum Tuesday that without clear criteria, "sustainability becomes esoteric."

Capasa said the chamber is looking into issues including creating guidelines on chemical use and ind...