Ad business at stake, Facebook takes baby steps on privacy
March 23, 2018
NEW YORK (AP) — Engulfed in a scandal over its users' privacy, Facebook has opted to take little more than baby steps to fix the problem.
From the company's perspective, that makes perfect sense. Stronger safeguards on user data might damage Facebook's core business: using what it knows about you to sell ads that target your interests.
Facebook is proposing only narrow countermeasures that address the specifics of the furor over Cambridge Analytica, a political consulting firm that worked for Donald Trump's campaign and is accused of improperly obtaining data from some 50 million Facebook...