Apple aims to school rivals with new iPad, education apps
March 28, 2018
CHICAGO (AP) — Apple wants to play a more prominent role in education, but it isn't willing to cut prices to make the grade.
Instead, Apple is clinging to a thesis that has helped turn it into the world's most valuable company: Our products are more expensive, but they're worth it.
On Tuesday, the company introduced a variety of features tailored for teachers and students while keeping the price for its cheapest iPad tablet unchanged, even as budget-strapped school administrators have been turning to cheaper devices powered by software from Google and Microsoft.
The new iPad starts at $32...
For access to this article please sign in or subscribe.