New service aims to follow users across multiple devices
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March 29, 2018
NEW YORK (AP) — Some 60 companies including such leading brands as Subway, Sprint and the NFL are joining forces to help each other follow you around online.
Adobe, a company better known for Photoshop and PDF files, says the new Device Co-op initiative it is organizing will help companies offer more personalized experiences and make ads less annoying by filtering out products and services you have already bought or will never buy. Under the initiative, Adobe can tell you're the same person on a home PC, a work laptop, a phone and a tablet by analyzing past sign-ins with member companies.
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