US pecan growers seek to break out of the pie shell
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April 25, 2018
FORT WORTH, Texas (AP) — The humble pecan is being rebranded as more than just pie.
Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge against a potential trade war with China, the pecan's largest export market.
The pecan industry is also trying to crack the fast-growing snack-food industry.
The retail value for packaged nuts, seeds and trail mix in the U.S. alone was $5.7 billion in 2012, and is forecast to rise to $7.5 billion by 2022, according to market researcher Euromonitor.
The Fort Worth, Texas-based American Pecan...
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