Hasbro trademarks Play-doh's scent: Sweet, slightly musky
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May 18, 2018
PAWTUCKET, R.I. (AP) — Hasbro has trademarked the scent of Play-doh.
The toy company on Friday announced that the United States Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, something rarely issued for a scent.
The Pawtucket, Rhode Island-based toymaker describes it as a "sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."
The Play-doh brand has been around since 1956. Hasbro applied for the scent trademark last year.
The company says in a press release that th...
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