Alva Review-Courier -

Marketing officer explains how a frozen dessert caught fire


October 7, 2018

Mochi — a pillowy, Japanese rice dough — has been around for centuries. But now it's one of the fastest-selling items in your grocery's freezer aisle.

The popularity of the bite-sized treats is due in part to The Mochi Ice Cream Co. The company was founded three years ago after the private equity firm Century Park Capital Partners bought Mikawaya, a 105-year-old Los Angeles-based Japanese confectioner.

Mikawaya is credited with inventing ice-cream filled mochi in the 1990s. The treats were sold in ethnic groceries, but Century Park saw an opportunity to expand. The company's new brand,...

For access to this article please sign in or subscribe.


Reader Comments


Our Family of Publications Includes:

Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2019