Alva Review-Courier -

Marketing officer explains how a frozen dessert caught fire

 

October 7, 2018



Mochi — a pillowy, Japanese rice dough — has been around for centuries. But now it's one of the fastest-selling items in your grocery's freezer aisle.

The popularity of the bite-sized treats is due in part to The Mochi Ice Cream Co. The company was founded three years ago after the private equity firm Century Park Capital Partners bought Mikawaya, a 105-year-old Los Angeles-based Japanese confectioner.

Mikawaya is credited with inventing ice-cream filled mochi in the 1990s. The treats were sold in ethnic groceries, but Century Park saw an opportunity to expand. The company's new brand,...



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