Online natural and organic grocery Thrive aims to fill niche
October 14, 2018
NEW YORK (AP) — Thrive Market, a four-year-old online membership-based natural and organic food retailer, has successfully filled a niche modeled after Costco but just for healthy items.
CEO Nick Green, along with his two co-founders Gunnar Lovelace and Sasha Siddartha, saw a big opportunity to make healthy food more accessible for middle-class American shoppers who found Whole Foods too expensive and were overwhelmed by the increasing choices at discounters.
Members pay an annual membership fee of $59.95 to enjoy a 25 to 50 percent discount off traditional retail prices. For every member...