LINCOLN, Neb. (AP) — Nebraska's no longer nice, at least in its next tourism campaign. The new sales pitch has a decidedly self-deprecating bent: "Nebraska. Honestly, it's not for everyone."

The slogan, which the Nebraska Tourism Commission unveiled Wednesday at a Nebraska City conference, will replace the current "Through My Eyes" campaign this spring, commission marketing manager Jenn Gjerde said Thursday.

State tourism director John Ricks told the Omaha World-Herald that because Nebraska consistently ranks as the least likely state tourists plan to visit, the marketing campaign needed to be...