Ben & Jerry's unveils Pecan Resist flavor ahead of midterms
October 31, 2018
MONTPELIER, Vt. (AP) — Ice cream maker Ben & Jerry's is taking a stand against what it calls the Trump administration's regressive policies by rebranding one of its flavors Pecan Resist.
The company and its founders unveiled the limited batch ice cream flavor Pecan Resist Tuesday in Washington ahead of the midterm elections.
The company says Pecan Resist celebrates activists who are resisting oppression, harmful environmental practices and injustice.
As part of the campaign, Ben & Jerry's is giving $25,000 each to four activist entities: Color of Change, Honor the Earth, Women's March and mult...
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