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(THE CONVERSATION) “For the first time media is the least trusted institution globally,” Edelman, the global PR and marketing firm concluded in its annual worldwide study on trust in institutions like the media, business and government.

These international findings are in line with recent data coming out of the U.S. A 2016 Gallup poll reported that just 32 percent of Americans trusted the mass media, while an Ipsos poll from summer 2018 found that nearly one-third of Americans agre...