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(THE CONVERSATION) Ever wondered why boys and girls choose particular toys, particular colors and particular stories? Why is it that girls want to dress in pink and to be princesses, or boys want to be Darth Vader, warriors and space adventurers?

Stories told to children can make a difference.

Scholars have found that stories have a strong influence on children’s understanding of cultural and gender roles. Stories do not just develop children’s literacy; they convey values, beliefs...