Alva Review-Courier -

SALT LAKE CITY (AP) — A Utah boy has earned widespread social media attention for his neighborhood soda stand thanks to a sign he holds that reads, "Ice Cold Beer" with "root" above the word beer in tiny print.

Several residents in the northern Utah city called police earlier this week concerned about a young boy selling alcohol in front of a church, said Brigham City Police Lt. Tony Ferderber on Thursday.

Officers that went to check it out realized that it was just a clever marketing ploy and posted pictures of 11-year-old Seth Parker on Facebook with the comment, "a twist on a lemonade stand...