Alva Review-Courier -

Taking his shot: Jordan, NBA owners, enter tequila business

 

September 15, 2019



BOSTON (AP) — When Michael Jordan decided to get into the tequila business, he could have slapped his name on the label, maybe autographed a few bottles and sold out the whole run in hours.

No matter what it tasted like.

Instead, the basketball hall of famer and owner of the Charlotte Hornets teamed up with owners from the Celtics, Lakers and Bucks to create an ultra-premium blend of the agave liquor that has already won prizes at tasting competitions from New York to Los Angeles.

"It's not about the ownership group. It's not a celebrity-endorsed brand," said Emilia Fazzalari, the CEO of...



For access to this article please sign in or subscribe.



 

Reader Comments
(0)

 
 

Our Family of Publications Includes:

Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2019