Honest Co.'s CFO shares lessons learned and his vision ahead

 

September 22, 2019



NEW YORK (AP) — The Honest Company, known for its eco-friendly diapers, wipes and cleaning products, is back on the upswing after a series of stumbling blocks.

The digital native company was founded by actress Jessica Alba in 2012. It attained unicorn status — when a privately held startup attains valuation of more than $1 billion — three years later. Its formula? Honest successfully built an online community of young parents looking for safe, affordable products for their children. It initially started out with diapers and wipes along with household cleaning products and then expande...



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