Freebies are the key hook in new 'streaming wars'
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October 31, 2019
If you make it free, will they come?
Apple, Disney and AT&T's WarnerMedia want to jump-start their challenges to Netflix by offering freebies and deep discounts on emerging streaming plans.
That includes a free year of Apple TV Plus for customers of new Apple devices and a free year of Disney Plus to higher-tier Verizon customers. Some existing HBO subscribers will also get the super-charged version, HBO Max, at no additional cost.
Experts say these services can worry later about holding onto customers — perhaps by offering must-see shows they can't get anywhere else or tying discounts to othe...
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