Alva Review-Courier -

Black Friday kicks off scramble in a shorter shopping season

 

November 29, 2019



NEW YORK (AP) — Black Friday enthusiasts woke up before dawn and traveled cross-state to their favorite malls in search of hot deals, kicking off a shortened shopping season that intensified the scramble between Thanksgiving and Christmas.

But the ever-growing popularity of online shopping and holiday discounts that started weeks earlier dampened the frenzy. This year, more people got a head start on gift-hunting, lured by deals from retailers trying to compensate for the shorter season.

The shopping season is the shortest since 2013 because Thanksgiving fell on the last Thursday in Novem...



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