Black Friday kicks off scramble in a shorter shopping season
November 29, 2019
NEW YORK (AP) — Black Friday enthusiasts woke up before dawn and traveled cross-state to their favorite malls in search of hot deals, kicking off a shortened shopping season that intensified the scramble between Thanksgiving and Christmas.
But the ever-growing popularity of online shopping and holiday discounts that started weeks earlier dampened the frenzy. This year, more people got a head start on gift-hunting, lured by deals from retailers trying to compensate for the shorter season.
The shopping season is the shortest since 2013 because Thanksgiving fell on the last Thursday in November —...
For access to this article please
sign in or
subscribe.
Reader Comments(0)