Nike's sales get boost from direct-to-consumer strategy
December 20, 2019
NEW YORK (AP) — Nike's quarterly results again beat Wall Street expectations, as its online sales grew and customers shrugged off a series of corporate scandals.
The company's revenues grew to $10.33 billion in the second quarter ending Nov. 30, up 10% from the same period last year. Analysts had been expecting $10.1 billion in revenue, according to Zacks Investment Research.
Nike's North America sales, however, disappointed slightly at $3.98 billion, up 5% from $3.78 billion during the same period last year. Analyst had anticipated sales closer to $4 billion, according to FactSet.