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How advertising research explains Donald Trump's profound appeal

 

February 23, 2020



(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.)

Jon D Morris, University of Florida and Taylor Wen, University of Florida

(THE CONVERSATION) Politics and advertising are closely intertwined. Like a good advertisement, a good politician needs to present a compelling case for why the voter should check his or her box on the ballot over all the other options.

Many good ads or politicians will make a direct appeal to viewers' emotions – and of all the candidates in recent memory, Donald Trump may be the best at doing this.

Whi...



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