Virus revives demand for traditional French soap
March 19, 2020
MARSEILLE, France (AP) — Amid the rapid spread of the new coronavirus across Europe, the hallmark Marseille tradition of soap-making is enjoying a renaissance, as the French rediscover an essential local product.
Serge Bruna's grandfather entered the then-booming business in the southern port city more than a century ago. His father followed suit, although the family enterprise was requisitioned during World War II, when soap was considered an essential commodity.
Today, Bruna sells soap from the same shopfront on Marseille's Old Port — wearing a sanitary mask and skintight gloves.