Toilet paper


March 13, 2020: the beginning of the Great Toilet Tissue Panic. According to Arist Mastorides, president of Cottonelle and Scott, toilet paper sales grew by 734% in dollars, from the same day the year before.

Why toilet paper? As quarantines began, people would need 40% more toilet paper at home for “occasions,” as the industry refers to bathroom breaks. Shoppers became preppers and hunkered down as a run cleared the shelves. Even Amazon was wiped out. The Wall Street Journal, unaware of the term “lean industry,” announced that, “There is one coronavirus fear that we can alleviat...

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