Prada headlines Milan's first Digital Fashion Week
July 15, 2020
MILAN (AP) — Prada headlined Day 1 of Milan's first Digital Fashion Week on Tuesday with a series of out-sourced videos and the apt subtitle ''the show that never happened.''
Luxury fashion is adapting to the coronavirus pandemic by moving runway shows onto digital platforms. It was that, or cancel the season, a tough choice for an industry that in Italy alone is expected to suffer a 20%-30% drop in revenues this year, from 67 billion euros ($76 billion) last year. So the job now is to stanch losses and maintain ties with consumers, and a spotlight on digital displays given the necessity...