WASHINGTON (AP) — Presidential adviser Ivanka Trump on Tuesday unveiled a White House-backed national ad campaign highlighting alternative ways to start a career, an initiative targeting students, mid-career workers and the millions who are now unemployed because of the coronavirus.

Called "Find Something New," the campaign is backed by Apple Inc. and IBM Corp. It was quickly bashed on social media as being tone deaf and inadequate for the times.

The Trump administration has long emphasized skills-based job and vocational training as an alternative to two- or four-year college degree programs...