LL Bean inks first wholesaler partnerships in US
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July 19, 2020
FREEPORT, Maine (AP) — L.L. Bean is expanding from its original model of direct-to-customer catalog sales and in-stores sales with an agreement to sell products in Nordstrom, Staples and sporting goods chain SCHEELS.
The company's first wholesale agreements in the U.S. represent a push to get L.L. Bean products in front of more consumers.
The Maine-based retailer believes its products are underrepresented in the marketplace and that there's an opportunity to expand while other retailers’ contract, said Charlie Bruder, vice president for merchandising.
The first phase started with L.L. Bean bac...
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