Movie theaters implore studios: Release the blockbusters

 


NEW YORK (AP) — A long time ago in a pre-COVID universe far, far away, blockbusters opened around the globe simultaneously or nearly so. In 1975, "Jaws" set the blueprint. Concentrate marketing. Open wide. Pack them in.

Since then, Hollywood has turned opening weekends into an all-out assault. Staggered rollouts still happen, of course, but the biggest films are dropped like carpet bombs. Anything less risks losing the attention of moviegoers. Global debuts north of $300 million became commonplace. Last year, "Avengers: Endgame" made well north of $1 billion in a couple days.

Hollywood ha...



For access to this article please sign in or subscribe.

 

Reader Comments(0)

 
 

Our Family of Publications Includes:

Arc
Newsgram

Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2024