Why gender reveals have spiraled out of control
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September 13, 2020
Jenna Drenten, Loyola University Chicago
(THE CONVERSATION) Over Labor Day weekend, two expectant parents didn't get the viral hit they had hoped for.
During a gender reveal party in Southern California, a "smoke-generating pyrotechnic device" was supposed to simply reveal a color – pink for a girl, blue for a boy – before a crowd of onlookers.
Instead, it sparked a wildfire that has scorched more than 10,000 acres of land.
As a sociologist who studies how social media is used to navigate gender, identity and life transitions, I've watched gender reveal parties become their own mini-industry o...
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