SONIC Auctions off a Cup of Its Famous Ice
September 13, 2020
Today, SONIC ® Drive-In celebrates guests' love for the famous SONIC Ice and will test to see how much guests are willing to pay for it. To answer this question, SONIC is placing a cup of ice – yes, a cup of ice – up for bidding via online auction.
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"It's not 'just ice' – it's SONIC Ice! It's cherished, cold and crunchable. Really, it's America's Hottest Ice," said Lori Abou Habib, chief marketing officer for SONIC. "Many of our guests who live near a Drive-In...