Tupperware profits soar as pandemic shut-ins store leftovers
October 29, 2020
SILVER SPRING, Md. (AP) — Tupperware relied on social gatherings for explosive growth in the mid 20th century. In the 21st century, it is social distancing that is fueling sales.
Restaurant pain has turned into Tupperware's gain with millions of people in a pandemic opening cookbooks again and looking for solutions to leftovers. They've found it again in Tupperware, suddenly an "it brand" five decades after what seemed to be its glory days.
The company had appeared to be on life support, posting negative sales growth in five of the last six years, a trend that seemed to be accelerating...