Testing new release strategy, 'The Croods' opens to $14.2M
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November 29, 2020
NEW YORK (AP) — Testing a novel release strategy, Universal Pictures' animated sequel "The Croods: A New Age" had one of the best opening weekends of the pandemic, grossing $14.2 million over the five-day Thanksgiving holiday weekend, according to studio estimates Sunday.
Whereas new releases have traditionally lasted around 90 days in theaters, Universal has mapped out a shorted theatrical window in deals with major chains AMC and Cinemark that gives the studio the option to move new releases to premium video-on-demand after just 17 days. "The Croods: A New Age" is expected to shift to the ho...
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