Musk seeks to reassure advertisers on Twitter after chaos

 

November 9, 2022



Elon Musk sought to reassure big companies that advertise on Twitter on Wednesday that his chaotic takeover of the social media platform won't harm their brands, acknowledging that some "dumb things" might happen on his way to creating what he says will be a better, safer user experience.

The latest erratic move on the minds of major advertisers who the company depends on for revenue was Musk's decision to abolish a new "official" label on high-profile Twitter accounts just hours after introducing it.

Twitter began adding the gray labels to some prominent accounts Wednesday, including brands l...



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